I was honored to write a guest blog for GasBuddy’s sister company, OpenStore Loyalty this month. I was the keynote speaker for their conference in Las Vegas & was happy to give a glimpse into was discussed.
There is no question that marketing as we know it is changing. Every. Single. Day.
We’ve all seen the statistics: 75% of the population brings their phones into the bathroom with them; and 90% of 18-29 year olds have trouble sleeping because – you guessed it – they’re busy texting, online shopping or surfing social sites until the sun comes up.
I’ve seen the results: 4000% product sales increase, 200% return on investment in the first few months and increased store foot traffic and loyalty.
Mobile and social marketing are relevant, but you know that. That’s why you’re here. You’re just not sure that the hype is real; or maybe you’re not sold on the best way to approach social and mobile marketing. That’s ok – you’re not alone.
Over the course of my stint with WilcoHess, Hess Retail and Speedway, I oversaw the conception and managed the development of 3 C-store mobile apps and 3 C-store websites in under 3 years that netted over 250,000 downloads and 5M+ views, over 22% above industry benchmarks. I did so with a customer-centric, multi-channel marketing strategy that was targeted and relevant to the customer. Easy enough, right?!
Broken down, there are five key things to think about when planning your digital marketing strategy:
1. Integrate your traditional methods
Don’t abandon ship! What has worked for you over the last 10 years doesn’t have to be scrapped. I find that this is the biggest misconception amongst my clients. Use what you’ve done in the past, but tailor it to resonate online and digitally. In actuality, when your mobile […]