Monthly Marketing Services

Social Media Management

We’re pretty much the Triangle’s star athlete in social media marketing. No one else does it like us. Your success is guaranteed.

For the cost of a part-time employee, you’ll receive:

  • Social Media Audit: This strategy development audit is a strategic planning process we’ve used with some of the world’s most recognizable brands to monetize their social & digital media initiatives.
  • Monthly Social Media Page Management + Unique Content Creation + Digital Graphic Design: includes content creation & unique monthly editorial calendars, 
community growth efforts, fan outreach (seeking out potential conversations on social media), monitoring of industry best 
practices, social strategy execution and development of brand voice.
  • Monthly reports: get insight each month into how your social media marketing strategies are working, a recap of new 
fans/client growth and a snapshot of successful conversations.
  • Social Advertisement Management: we’ll manage and optimize your advertisement on social media guaranteeing you’ll reach 
thousands of people daily. *Does not include the cost of social ad spends or paid content 

Minimum 6-month agreement.

PPC Advertising

What sets us apart? We take a ROI driven approach to PPC advertising – no fluff, results-oriented strategies. Taking a 360 view of how and why a lead would click and ensuring we’re tracking, tweaking and managing as the landscape changes, because it will. Daily. Initial, one-time $350 setup fee not included. Min 6-month agreement.

What you’ll get:

  • Competitor, market and industry research
  • Extensive keyword research focused on generating leads and sales
  • Hand written ad-copy, tailored to each conversion goal
  • New campaign development, developed based on performance history, business objectives and experience
  • Strategic match type & negative keyword implementation – ensuring you don’t show up in irrelevant searches
  • Ad Extension setup, when applicable
  • Bid & Budget management – ensuring that you’re taking full advantage of your allotted budget, bidding for the most profitable keywords, and maintaining a high ROI are all top of mind for us.
  • Ad management, refreshing keywords when necessary combating ad fatigue and improving conversions
  • Keyword expansion – because a keyword list is never complete, we continuously expand your existing keyword list as we acquire new data.

All of your campaign data is captured and displayed in your personal Tracking & Reporting Dashboard which displays:

  1. Record Call Tracking
  2. Contact Form Submission
  3. Customized Google Analytics Set-up
  4. Google and Bing Business Listings
  5. Visitor Behavior Analysis

Minimum 6-month agreement.

Search Engine Optimization (SEO)

Many SEO & PPC agencies believe their job ends with increased traffic and Page 1 Rankings – with us this is just the beginning. Our unique Conversion-Based Optimization focuses on how your website converts visitors to leads, so we can constantly improve it.

We begin each SEO campaign with a client meeting and thorough evaluation of your website. This helps show us the areas of your website that need more SEO love. Next, we begin to build a strategy that takes into account important factors like competition, industry, seasonality, backlink profile, brand presence, and more.

More leads are always great. We go one step further by analyzing WHY leads convert to customers; to ensure your campaign is always improving. The secret to SocialCents Media’s SEO success lies in our unique keyword approach, ethical link building, detailed monthly reports, and unmatched client services.

Theme-Based Keywords

Today, many websites are penalized for over-optimizing handfuls of specific terms. SocialCents Media takes a different approach: “Themes”. Theme-based SEO casts a larger digital net by describing the topic that each keyword relates to in an informative way. Theme-based SEO yields natural and effective results which are in compliance with search engine guidelines – and won’t get you penalized.

Natural Link Building

Sometimes SEO companies resort to purchasing links in order to reach their campaign goals – This is bad. It’s completely against Google’s rules to buy links (and easy for them to find out you did). Over 60% of sites with purchased backlinks get caught within six months and are severely punished by Google.

At SocialCents Media, we NEVER buy links. We have worked hard over the years to develop proven and effective link building methodologies that are fully compliant with search engine guidelines. Our clients can expect a steady influx of natural links from Web 2.0 sites, high PR blogs, Social Media, Forums, directories and more (Google loves links like these from “authority” sources).

Review, Report, Re-Optimize

Results are the most important part of any online marketing strategy. True value doesn’t lie in results alone, but in HOW they are achieved. As we work on your website, we track SEO leads coming from phone calls, email, website form submission and more.

All of your campaign data is captured and displayed in your personal Tracking & Reporting Dashboard which displays:

  1. Record Call Tracking
  2. Contact Form Submission
  3. Customized Google Analytics Set-up
  4. Google and Bing Business Listings
  5. Visitor Behavior Analysis

These reports are available to clients 24/7. This allows both our team and our clients know where leads are coming from at all times. SocialCents Media’s transparent approach allows us to continue improving your SEO campaign while letting you see how our efforts are achieving results.

Minimum 6-month agreement.

Full Service Digital Marketing

For the cost of a full-time employee without benefits, you’ll receive:

  1. Monthly Social Media Management
  2. PPC Marketing; Competitive Package
  3. SEO Marketing; 2 themes
  4. Email Marketing, if applicable
  5. Ad Buying (Print, Social)
  6. Website Management
  7. Analytics Reporting
  8. Integrated media
  9. Agressive Marketing Strategy development
  10. Traffic Acquisition Campaign Development
  11. Creative Management
  12. Influencer Marketing

SocialCents Media will serve as your marketing department. We will be in constant contact with your team to ensure we are up to speed on new markets, industry news, etc. This includes reviewing/analyzing all current marketing initiatives, development of immediate and long-term marketing strategies and overseeing/managing implementation of said strategies and collaterals. Minimum 6-month agreement.

Specifically, we will oversee and provide the following for your brand on a monthly basis:

  • Competitive Industry Analysis (included in the initial onboarding process)
  • Management of Website, liaison between client and developer
  • Management of Integrated Marketing Collateral (print & creative)
  • Includes ensuring consistency and effectiveness between customer facing marketing material & marketing initiatives
  • Includes direct mail management; and sourcing of SIC codes for mailer(s)
  • Includes local marketing brand strategy, continually looking for ways to monetize unrealized opportunities & develop unique and creative marketing campaigns
  • Social Media Management
  • Includes custom & unique monthly editorial content previews, content development & digital graphic design at no additional charge for Facebook, Google +, Instagram and Twitter, if applicable.
  • Includes social advertising strategy and management
  • Includes monthly reporting
  • Email Marketing Management
  • Includes strategy development and implementation, if applicable (i.e. through Constant Contact, Infusionsoft, etc.)
  • Ad Buying Management Service
  • Facilitate & manage radio, television & other advertising vehicles
  • AdWords Strategy & Management
  • Brand Marketing: Identifying and hyper targeting your audiences on all platforms
  • Analytics: Interpreting and understanding your overall marketing and data via Google analytics with reporting
  • Creative: content creation management across the board (web, print, email, broadcast, social, digital, etc.) ensuring brand consistency across channels
  • Digital PR: Integration of Google + into strategies, management of other online profiles (Yelp!, etc.)

Minimum 6-month agreement.

Full Service Marketing, Includes Public Relations Services

For the cost of a full-time employee without benefits, you’ll receive:

  1. Monthly Social Media Management
  2. PPC Marketing; Competitive Package (Valued at $950)
  3. SEO Marketing; 2 themes (Valued at $1,040)
  4. PR Service: PRESS RELEASES | MEDIA PITCHES | SPONSORSHIP I LEVERAGING | SPEAKING OPPORTUNITIES | EVENTS MARKETING | AWARD
  5. Content Development: 2 blogs per week, beat research, industry pitching, newsletter content, news articles, press releases
  6. Email Marketing, if applicable
  7. Ad Buying (Print, Social)
  8. Website Management
  9. Analytics Reporting
  10. Integrated media
  11. Agressive Marketing Strategy development
  12. Traffic Acquisition Campaign Development
  13. Creative Management
  14. Influencer Marketing

SocialCents Media will serve as your marketing department. We will be in constant contact with your team to ensure we are up to speed on new markets, industry news, etc. This includes reviewing/analyzing all current marketing initiatives, development of immediate and long-term marketing strategies and overseeing/managing implementation of said strategies and collaterals. Minimum 6-month agreement.

Specifically, we will oversee and provide the following for your brand on a monthly basis:

  • Competitive Industry Analysis (included in the initial onboarding process)
  • Management of Website, liaison between client and developer
  • Management of Integrated Marketing Collateral (print & creative)
  • Includes ensuring consistency and effectiveness between customer facing marketing material & marketing initiatives
  • Includes direct mail management; and sourcing of SIC codes for mailer(s)
  • Includes local marketing brand strategy, continually looking for ways to monetize unrealized opportunities & develop unique and creative marketing campaigns
  • Social Media Management
  • Public Relations Services: We will translate your strategic positioning and competitive advantages into reality in the best way to reflect your brand’s style and character, differentiate your brand from competition and create a memorable story, and then put it in the right place at the right time to make the most of public relations opportunities.
  • Includes custom & unique monthly editorial content previews, content development & digital graphic design at no additional charge for Facebook, Google +, Instagram and Twitter, if applicable.
  • Includes social advertising strategy and management
  • Includes monthly reporting
  • Email Marketing Management
  • Includes strategy development and implementation, if applicable (i.e. through Constant Contact, Infusionsoft, etc.)
  • Ad Buying Management Service
  • Facilitate & manage radio, television & other advertising vehicles
  • AdWords Strategy & Management
  • Brand Marketing: Identifying and hyper targeting your audiences on all platforms
  • Analytics: Interpreting and understanding your overall marketing and data via Google analytics with reporting
  • Creative: content creation management across the board (web, print, email, broadcast, social, digital, etc.) ensuring brand consistency across channels
  • Digital PR: Integration of Google + into strategies, management of other online profiles (Yelp!, etc.)

Minimum 6-month agreement.

 

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SocialCents Media is ready and eager to help!

Let us help you turn your social into cents. It's time to start seeing results from your social strategy!
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